#ACTIVISTSOFOPTIMISM
ZALANDO

A campaign for Zalando that celebrated real people with exceptional ideas – all known for making the world a happier place. From Parisian dancer, Salif Gueye to activist model (and realist), Rianne Meijer –  We activated influencers all across Europe and went beyond traditional media, from TikTok to Murals – Joy was spread to all corners.